You had built your business on the web, which everybody had. I mean, it was controversial inside the company because of course you have this new platform, not that many people have iPhones yet, but it did feel like a really important moment for the company. It felt like a new starting line for the company, so we took it very seriously. For us, it ended up being, we’ve got to win this. ![]() We realized very quickly when it was born and that there was going to be an app platform, that that would make our service better. One of the challenges of using Yelp way back when was knowing the user’s location, especially when they were on the go, and so the iPhone changed that. It was a pretty remarkable moment because Yelp was about reputation of local businesses and local businesses have an address. and put up reviews and things like that and people on the go would have it. When you were doing that, the idea is that you just sought information that people were. I can’t even imagine, how many are there now? ![]() I think there were about 200 apps at that time. You were, again, one of the earliest apps on the platform. I think Matt Kohler might have invented that phrase, but I’ve stolen it. I think consumers expect not just to find information but then be able to transact, and so that’s been a big emphasis for us building out Yelp’s platform, enabling consumers to get quotes, for instance, from our Request A Quote functionality, being able to make reservations at restaurants, add themselves to the waitlist at very popular places, like lots of cool transactional stuff. Obviously we started as a regular old website and then invested early in the iPhone and had our app take off, but there is transition now. Is there nothing that’s not mobile for you? We talked about that last time, is that everything is mobile. What have been the overall trends? Mobile, obviously. There’s a lot of revenue in advertisers to be signed up, so it still feels like a very long runway for Yelp. Things with local intent is a huge percentage of search. I see it as a very large space, so local search is huge. How are you looking at the company now? As a private company, obviously it has to be making money because you couldn’t be. Yeah, I know, but you’ve been around for a long time.ġ4 years, right. We do our yoga and Pilates and stay limber. How are you thinking of it right now? It’s one of the grandfather companies, really, of web 2.0. How do you look at the company now? A lot of people thought you would have sold the company by now or gone public or whatever. We got into the food delivery space and then it kind of changed on us and we got out of the food delivery space. We sold recently a company, Eat24, that we had purchased a few years prior. We’ve got a really big mobile app these days. ![]() A lot of things are the same, a lot of things are different. What’s going on at Yelp? What’s been happening there since we chatted? We talked about a lot of things then. How you doing? What’s going on since 2015? We’re going to talk about everything that has changed since then, which is a lot. He’s one of the first people that was on this show. Jeremy has been on the show before, back in December 2015. Today in the red chair is Jeremy Stoppelman, who I’ve known for a long time. You may know me as the person who left you a one-star review on Yelp, but in my spare time I talk tech, and you’re listening to Recode Decode from the Vox Media podcast network. Kara Swisher: Hi, I’m Kara Swisher, executive editor of Recode. If you like this, be sure to subscribe to Recode Decode on Apple Podcasts, Spotify, Pocket Casts, Overcast or wherever you listen to podcasts. Below, we’ve also provided a lightly edited complete transcript of their conversation. You can read a write-up of the interview here or listen to the whole thing in the audio player above.
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